
The Cunning Ethos
Cunning Spirits Merchants is full-service bulk spirits brokerage and beverage consulting firm. We seek to be nimble, adaptable, and discreet in our hunt for rare spirits, preferring to wait for the opportune moment to purchase casks that promise to yield high quality distillate and strong returns for our clients while we offer them tailored business solutions that are executed with focus and purpose.
Our expertise lies in rare cask acquisitions, bulk spirits sourcing, operational excellence, and holistic brand creation. Through years of sensory training and long-term strategic investment, we aim to curate our collection with only the finest whiskies and other liquors from distilleries around the world in order to offer our customers something exclusive.
Every cask is different; Every barrel unique. We seek out the most desirable spirits and tuck them safely away to mature until it is time to release them into the world.

Spirits & Casks
Bourbon & Rye
The cornerstone of American whiskey, our bourbon and rye portfolio includes a variety of ages, mash-bills, and flavor profiles from different areas across the United States. Whether you’re looking for Kentucky straight bourbon or something more specialized, we can help.
Single Malt Whisky
The breadth of unique and complex flavors in single malt whiskies is rarely rivaled by any other spirit. These whiskies are products of their geographic origins, and our portfolio boasts a unique combination of malts from around the world.
Specialty Spirits
In order to cater to the discerning palates of our clients, our experts curate more than just traditional whiskey casks. Rums, brandies, and other specialty spirits also spend time maturing in our inventories before finding their final homes among the bottles of our customers.
Consulting Services
We offer consulting services and packages for wide variety of industry needs, including:
– Product Development & Sensory Services
– Brand Creation & Portfolio Strategy
– Product Market Fit (PMF) & Category Analysis
– Facility Design & Technical/Laboratory Audits
– Operations & Logistics
– TTB Compliance
– Sales Training & Go-To-Market Strategy
– M&A Training & Advising
Contact
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